Emine Eser Gegez

Associate Professor

Faculty of Communication / Department of Communication Design and Management

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  • Education:
    PhD in Marketing, Bogaziçi University (2010)
    MBA, Bogaziçi University (2005)
    BA in International Trade, Bogaziçi University (2003)

    1-Key areas of study
    Research methods, brand management, consumer behaviour, marketing communication

    2-Academic work

    Gümüş, B. and Telci, E. E. (2016), “Değişen Tüketici Kültüründe Yeni Trend: Ortak Tüketim,” Proceedings of the 21st National Marketing Congress, 06-08 October, Kütahya, Turkey.

    Özçelik, A. B., Telci, E. E. and Burnaz, Ş. (2016), “Mobil İnternet, Tüketici Materyalizmi ve Alışveriş Bağımlılığı: Alışveriş Motivasyonlarının Düzenleyici Etkisi Üzerine Bir Araştırma,” Proceedings of the 21st National Marketing Congress, 06-08 October, Kütahya, Turkey.

    Arıkan, E., Kantur, D., Maden, C., and Telci, E. E. (2016), “Investigating the Mediating Role of Corporate Reputation on the Relationship between Corporate Social Responsibility and Multiple Stakeholder Outcomes,” Quality & Quantity, 50(1), 129-149. (SSCI)

    Arıkan, E. and Telci, E. E. (2014), “Marka Özgünlüğü ve Boyutlarının Müşteri Tutum ve Satın Alma Davranışı Üzerindeki Etkileri,”Pazarlama ve Pazarlama Araştırmaları Dergisi, 14(7), 87-106.

    Telci, E. E. and Kantur, D. (2014), “University Reputation: Scale Development and Validation,” Boğaziçi Journal, 28(2), 49-74.

    Telci, E. E. (2014), Bilişsel Uyumsuzluk Kuramı, In M. İ. Yağcı and S. Çabuk (Eds.), Pazarlama Teorileri, pp. 211-223, İstanbul: Mediacat.

    Aytan, C. and Telci, E. E. (2014), “Markaların Sosyal Medya Kullanımının Tüketici Davranışı Üzerindeki Etkileri,” The Turkish Online Journal of Design, Art and Communication, 4(4), 1-15.

    Arıkan, E. and Telci, E. E. (2014), “Marka Özgünlüğü, Marka Güveni ve Müşteri Satın Alma Davranışı,” Proceedings of the 19th National Marketing Congress, 18-22 June, Gaziantep, Turkey.

    Telci, E. E. (2013), “High Shopping Mall Patronage: Is There a Dark Side?,” Quality & Quantity, 47(5), 2517-2528. (SSCI)

    Maden, C., Arıkan, E., Telci, E. E., and Kantur, D. (2012), “Linking Corporate Social Responsibility to Corporate Reputation: A Study on Understanding Behavioral Consequences,” Proceedings of the 8th International Strategic Management Conference, June 21-23, Barcelona, Spain. 

    Yılmaz, C., Telci, E. E., Bodur, M., and Eker, T. (2011), “Source Characteristics and Advertising Effectiveness: The Role of Processing Involvement and Knowledge,” International Journal of Advertising, 30(5), 889-914. (SSCI)

    Telci, E. E., Maden, C., and Kantur, D. (2011), “The Theory of Cognitive Dissonance: A Marketing and Management Perspective,”Proceedings of the 7th International Strategic Management Conference, June 30-July 2, Paris, France.

    Telci, E. E. (2010), “Consumer Decision-Making Styles and Multi-Channel Retailing: The Missing Links,” The Business Review, Cambridge, 14(2), 113-119.

    Telci, E. E. (2009), “Globalization in the Banking Sector: The Case of Turkey,” Proceedings of the Management of International Business and Economics Systems 2009 Conference, September 18-20, Florina, Greece.

    Kantur, D. and Telci, E. E. (2009), “Structural Implications of Strategic Choices and Value Creation Activities,” Proceedings of the Fifth International Conference on Business, Management, and Economics, October 22-24, Izmir, Turkey.

    Telci, E. E. and Kantur, D. (2007), “Brand Image, Customer Loyalty, and Brand Value Creation,” Proceedings of the Third International Conference on Business, Management, and Economics, June 13-17, Izmir, Turkey.

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  • Office: +90212 311 74 86

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  • santralistanbul Campus,
    E-4 206

    Address: Eski Silahtarağa Elektrik Santralı Kazım Karabekir Cad. No: 2/13 34060 Eyüp İstanbul

Emine Eser Gegez