Kaan Varnalı

Associate Professor

Faculty of Communication / Department of Communication Design and Management

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  • Education:
    PhD in Marketing, Boğaziçi University (2010)
    MBA, Boğaziçi University (2006)
    BS in Computer Engineering, Koç University (2004)

     

    1.Key areas of study
    Social media, online communities, behavioral modeling, quantitative research methods, netnography


    2.Academic Work
    •Varnali, K., Ersoy, E., Tanriverdi, S.G., & Terzi, E. (2017). Managing Social Media Communications at Garanti Bank. In A. Adhikari  & S. Roy (eds.), Strategic Marketing Cases in Emerging Markets. Springer.
    •Levi, E., Varnali, K., & Tosun, N.B. (2017). The match-up hypothesis revisited: a social psychological perspective. International Journal of Communication, 11, 278-300.
    •Kasnakoglu, B.T., Yilmaz, C.,  & Varnali, K. (2016). An asymmetric configural model approach for understanding complainer emotions and loyalty. Journal of Business Research, 69(9), 3659-3672.
    •Yilmaz, C., Varnali, K. & Kasnakoglu, B.T. (2016). How do firms benefit from customer complaints? Journal of Business Research, 69, 944-955.
    •Varnali, K. & Toker, A. (2015). Self-disclosure on Social Networking Sites. Social Behavior & Personality, 43 (1), 1-14.
    •Varnali, K. (2015). Müşteri Şikayetleri Yönetiminin Marka Başarısı ile İlişkisi. In M. Arslan (ed.), Masamızda Marka Sohbetleri. Istanbul: Beta Yayinlari.
    •Varnali, K. & Gorgulu, V. (2014). “A social influence perspective on expressive political participation in Twitter: The case of #occupygezi”. Information, Communication & Society, Doi: 10.1080/1369118X.2014.923480
    •Varnali, K., Yilmaz, C. & Toker, A. (2012). Predictors of attitudinal and behavioral outcomes in mobile advertising: a field experiment. Electronic Commerce Research and Applications, 11, 570-581.
    •Varnali, K. (2012). SMS advertising: How message relevance is linked to the attitude toward the brand? Journal of Marketing Communications, 1-13.
    •Varnali, K. (2011). Personality traits and mobile consumer behavior: a critical review and research agenda. International Journal of E-Services and Mobile Applications, 3(4), 1-20.
    •Aygoren, O. & Varnali, K. (2011). A Value-based Analysis of Mobile Tagging. International Journal of E-Business Research, 7 (1), 93-104.
    •Varnali, K. (2010). The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions. International Journal of E-Business Research, 6(4), 38-51.
    •Varnali, K. & Toker, A. (2010). Mobile Marketing Research: The-state-of-the-art. International Journal of Information Management, 30, 144-151.
    •Varnali, K., Toker, A. & Yilmaz, C. (2009). A Consumer Centric Model for Mobile Marketing. Proceedings of the 12thInternational Conference of ASBBS, 100-115.
    •Toker, A. & Varnali, K. (2009). A Framework for E-Potential Assessment in Online Markets. Journal of Internet Business, 6, 81-110.
    •Toker, A., Varnali, K. & Yilmaz C. (2011). Mobile Marketing at Turkcell: Turkey’s Leading Mobile Operator. Emerald Emerging Markets Case Studies, 1(1), 1-12.
    •Varnali, K. (2013). Dijital Kabilelerin Izinde: Sosyal Medyada Netnografik Araştırmalar. Istanbul: MediaCat Yayinevi
    •Varnali, K. (2012). Dijital Tutulma: Pazarlama Iletisimi ve Insan. Istanbul: MediaCat Yayinevi.
    •Varnali, K., Toker, A. & Yilmaz, C. (2010). Mobile Marketing: Fundamentals & Strategy. New York: McGraw-Hill.
    •Varnali, K. (2012). Mobile Social Networks: Communication & Marketing Perspectives. In I. Lee (ed.), Strategy,Adoption and Competitive Advantage of Mobile Services in the Global Economy. Hersey: IGI Global.
    •Varnali, K. (2012). Cyber Behavior in Marketing. In Z. Yan (ed.), Encyclopedia of CyberBehavior. Hershey: IGI Global.
    •Varnali, K. (2011). Upgrading to Customer-Interaction 2.0 with Mobile. In Clary, T. (ed.), Horizons in Computer Science Research. NY: Nova Science Publishers.
    •Varnali, K. & Yilmaz, C. (2010). Exploring the Mobile Consumer. In I. Lee (Ed), Encyclopedia of E-Business Development and Management in the Global Economy (768-778). Hershey: IGI-Global.
     
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  • Office: +90212 311 75 36

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  • santralistanbul Campus,
    E-4 214

    Address: Eski Silahtarağa Elektrik Santralı Kazım Karabekir Cad. No: 2/13 34060 Eyüp İstanbul

Kaan Varnalı