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 To come forth in today’s hyper competition, advertising has a key role for brands to reach consumers. The Advertising Program, embodying the latest developments in advertising and brand management while emphasizing creative innovation and technology, is pioneering in the field.
Aim of the program is to equip the students with the basic knowledge of the profession, as well as give the students the opportunity of practicing in advertising. Through the rich curriculum offering courses of a wide range, the program backs the orientations of advertising profession as strategy, writing, film production, visual design, and digital communication. The students also experience and develop themselves in these orientations by working with real life cases, in a real advertising agency.
On successful completion of the program students are acquainted with the basics and vision to become distinguished brand managers, copy writers, strategic planners, account executives, advertising film producers, digital communication designers, media planners, marketing researchers all over the globe.
Program Coordinator - Prof. Dr. Yonca Aslanbay
 
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Santral / Dolapdere / Kuştepe : +90 212 311 50 00 
