Work Experience
Hacettepe University
Research Assistant
Güzel Sanatlar / Saatchi & Saatchi (1988 – 1991)
New Business Director / Information Contact for the Saatchi & Saatchi Network
Group Account Director
-Clients: British Airways, Hewlett Packard, Carlsberg, Gallaher International (Silk Cut), Toyota, Reckitt & Colman, Arçelik, Fotospor, Milliyet , Privatisation of Turkish Refineries and Petrol Ofisi, Panda, Ziraat Bankası
Güzel Sanatlar / Bates (1992 – 1999)
Deputy Managing Director (1993)
-Fiat / Tofaş, Ericsson, TEB, Kent, Milliyet, Radikal, Fanatik, Posta, Toys ‘R Us, Migros, Telsim
-New Business, British American Tobacco
-Relations with Bates network
Managing Director (June, 1995)
CEO (May, 1999)
Penajans/ D’Arcy (2000- April, 2002)
CEO
-Fiat/ Tofaş, Procter&Gamble, İstikbal, Bellona
Strategic Brand Management Consultant (July, 2002-)
Galatasaray University
Faculty Of Communication (1998-2000)
-Lecturer
İstanbul Bilgi University
Faculty of Communication (2003)
-Academic Staff
-Ass. Proffessor
Milliyet Business- Trends&Brands
-Weekly Columnist
Milliyet İş Yaşamı (Human Resources)
-Weekly Columnist
Education
-Maine Township High School West – III. U.S.A.
-Hacettepe University, Ankara
Faculty of Social and Administrative Sciences (B.A.)
-Hacettepe University, Ankara
Post–Graduate Studies (M.A, Ph.D)
-University of Manchester
Ph.D Research
Training:
TMI–Leadership, Time-Management, Team-Building
Philip Kotler- Winning Through Value-Oriented Marketing
The Economist Conferences- Quality: The Key To Competitive Succcess
DMB&B- Joseph Plummer -Belief Dynamics
Russell Ackoff- The Democratic Corporation
BATES Worldwide Advanced Management Programme
Gary Hamel- Creating The Future
Stephen Covey-Principle-Centered Leadership
Edward de Bono- Lateral Thinking
Tony Buzan- The Power of the Brain
Tom Peters -“ Wow”
Edward de Bono- Creativity
Jack Trout- Positioning
D’Arcy- Building Brand Leaders Today
Jim Dion (Brand Mistakes)
Martin Lindstrom (The Brand Child)
Michael Salomon (Brand Management)
James Barnes (CRM)
Dick Grote (HR)
Foreign Languages
-English (High School, University)
-French (Diplome D’etudes Françaises, Diplome Superieur
D’études Françaises / Université de Paris – Sorbonne)
-Translations of two books on advertising from French to Turkish published by
İletişim Yayıncılık
La Publicité, Le Marketing Politique (1991)
-Italian - Diploma di Lingua Italiana
Centro di studi Italiana
- Summer Schools in Universita di Perugia/ Siena/ Florence/ Ancona
-German – Benedict Schule Winterthur/Switzerland
Publications:
-Articles on Advertising, Marketing Communications in Magazines and Newspapers:
Tempo, Capital, Ekonomist, Para, MediaCat, Marketing Türkiye, Radikal, Finansal Forum, Milliyet, Yeni Yüzyıl, Nokta, Ekonomik Bülten, Farmaskop
-Milliyet Business (Brands and Trends)-weekly column
-Milliyet (Human resources)-weekly column
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Santral / Dolapdere / Kuştepe : +90 212 311 50 00 
