Faculty Member, PhD

Vehbi Görgülü

+90 212 311 7494

Santralistanbul / E4 211

Assistant Professor, Communication Design and Management Department (2016 - )

Director, Public Relations and Corporate Communication MA Program (2018 - )

Department Head, Public Relations and Corporate Communication (2018 - ) 


Research articles:

  • Gorgulu, V. (2019). "Investigating consumer trust in Instagram influencers and its impact on brand related characteristics and purchase intention", Journal of Public Relations and Advertising Studies (HİRE), 2(2), pp. 118-130.
  • Goncu, B. & Gorgulu, V. (2018). "University social responsibility towards sustainable coexistence of humans and animals on campus: Case study on Bilgi Animal Friends Society", Communication Management Review, 3(1), pp. 80-100.
  • Hesapci, O., Merdin, E. & Gorgulu, V. (2016). “Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of self-construal”, Journal of Consumer Behavior, 15(2), pp. 175-185 (S.S.C.I.).
  • Gorgulu, V. (2015). “Negotiating the impossible: Religion and politics in the tactical works of Extramücadele”. Third Text (A.H.C.I.)
  • Varnali, K. & Gorgulu, V. (2015). “A social influence perspective on expressive political participation in Twitter: The case of #occupygezi”. Information, Communication & Society (S.S.C.I.)
  • Gorgulu V., Aslanbay Y., Bursa G. & Yucel A.G. (2015). “Television program format preferences and aggression of football fans” International Journal of Humanities and Social Sciences.Vol.1 (1): 38-46.
  • Hesapçı-Sanaktekin, Ö., Aslanbay, Y. & Gorgulu, V. (2013). "The Effects of Religiosity on Internet Consumption: A Study on a Muslim Country", Information, Communication & Society (S.S.C.I.)
  • Hesapçı-Sanaktekin, Ö., Aslanbay Y. & Gorgulu, V. (2012). “Self-Regulation of Advertising in Turkey: The Role of Changing Industry Dynamics”. Journal of Yasar University, Vol. 25, No. 7, 4307-4322.

 

Books:

  • Gorgulu, V. (2019). Kurumsal liderlik ve risk yönetimi. Kırmızı yayınları.


Book chapters:

  • Gorgulu, V. (2019). Intergroup communication. The SAGE International Encyclopedia of Mass Media and Society, eds. Debra L. Merskin, SAGE. 
  • Gorgulu, V. (2019). Emoticons and emojis. The SAGE International Encyclopedia of Mass Media and Society, eds. Debra L. Merskin, SAGE.
  • Gorgulu, V. (2019). Narrowcasting/niche journalism. The International Encyclopedia of Journalism Studies, eds. Tim Vox & Folker Hanusch. Wiley. 
  • Sayan, A., Gorgulu, V., Erhart, I. & Aslanbay, Y. (2017). A social influence perspective on uses of online football forums: The case with Turkish football fans. In Online Communities as Agents of Change and Social Movements, ed. Gordon, S. IGI Global. 
  • Varnali, K. & Gorgulu, V. (2016). Determinants of brand recall in social networking sites. In Strategic Uses of Social Media for Improved Customer Retention, eds. Al Rabayah, W., Khasawneh, R., Abu-shamaa, R., Alsmadı, I. IGI Global. 
  • Gorgulu, V. (2013). "BMGK oylaması: Pakistan basınında söylem ve ideolojinin yeniden üretimi". Küresel Habercilik ve Söylem içinde, ed. Prof. Dr. Yasemin İnceoğlu. İstanbul: Derin Yayınları.
  • Gorgulu, V. & Süllü, S. (2013). "Küresel habercilik ve söylem: Filistin-BM örneği". Küresel Habercilik ve Söylem içinde, ed. Prof. Dr. Yasemin İnceoğlu. İstanbul: Derin Yayınları.
  • Dervisoglu Okandan, G. & Gorgulu, V. (2012). Türkiye’de sosyal girişimciliğin tanımı ve örnekleri. In Inclusive Business Models and Global Social Entrepreneurship (United Nations Development Program) (eds.Gokhan Dikmener and Gresi Sanje). Istanbul Bilgi University University Press.

Edited books:

  • Saka, E., Gorgulu, V. & Sayan, A. (2017). Yeni medya çalışmaları IV. Taş Mektep Yayınları. 
  • Saka, E., Sayan, A. & Gorgulu, V. (2015). Yeni medya çalışmaları III. Taş Mektep Yayınları. 
  • Saka, E., Sayan, A. & Gorgulu, V. (2014). Yeni medya çalışmaları II. Taş Mektep Yayınları.
  • Saka, E., Akaydın, A., Sayan, A. & Gorgulu, V. (2012). Yeni medya çalışmaları I. Taş Mektep Yayınları. 

 

Conference presentations: 

  • Gorgulu, V. (2018). Not that glam: Marketing in DIY fashion and #TFWGucci meme campaign. Bridging Gaps: Where is Ethical Glamour in Celebrity Culture?, Centre for Media and Celebrity Studies, July 2018, Lisbon, Portugal. 
  • Goncu, B. & Gorgulu, V. (2017). USR towards sustainable coexistence of humans and animals: Bilgi Animal Friends Society, BLEDCOM 2017,  June 2017, Bled, Slovenia. 
  • Gorgulu, V. (2017). Evolving business models and practices of journalism. 3rd International Conference on Communication and Management, April 2017, Athens, Greece. 
  • Gorgulu, V. (2016). The role of participatory media in times of political contention (paper presented within Participatory Journalism panel). MARC, May 2016, Toronto, Canada.  
  • Urper. D.C. & Gorgulu, V. (2015). Social media versus television (paper presented within Communication Regimes panel). Protest Participation in Variable Communication Ecologies Conference, June 2015, Sardinia, Italy. 
  • Gorgulu, V. (2012). Impact of spectrum, telecom and internet policies on society. Mapping Digital Media Advocacy Summit, July 2012, Istanbul, Turkey. 

 

Reports:

  • Tunc, A. & Gorgulu, V. (2012). Mapping Digital Media: Turkey Report. Open Society Foundations.

 

Translations:

  • Ceylan, T., Çakırlar, C., Delice, S., Karamustafa, G. & Shaw, Wendy M. K. (2013). Taner Ceylan: The Lost Paintings Series (trans. Vehbi Görgülü & Esra Öztürk). New York: Damiani Press.

Education

  • PhD in Media and Communication Studies, Galatasaray University (2012-2016)
  • MA in Media and Communication Systems, Istanbul Bilgi University (2010-2012)
  • BS in Global and International Affairs (Dual Degree), Binghamton University (State University of New York) & Middle East Technical University (2004-2009)

Courses

Basic Concepts in Public Relations (Undergraduate)

Computational and Mathematical Numeracy (Undergraduate)

Digital Literacy (Undergraduate)

Corporate Leadership and Risk Management (Graduate)

Meeting with the Mentors (Graduate)


Areas of Interest

Corporate communication, social networks and communication. 

Other Information

Ad hoc reviewer: 

Akdeniz Üniversitesi İletişim Fakültesi Dergisi 

International Journal of Information Management (SSCI)

Journal of Consumer Research (SSCI)

Policy & Internet (SSCI)


Theses supervised:

Cansu Değerli. (2019). Y kuşağının markaların sosyal medya kullanımlarına dair ilişkin algılarının marka değeri üzerindeki etkisi: Giyim markaları üzerine bir araştırma. İstanbul Bilgi Üniversitesi, Pazarlama İletişimi Yüksek Lisans Programı. 

Furkan Menekşe. (2019). Bir iş modeli olarak vloggerlık ve YouTube platformunda içerik üretimi. İstanbul Bilgi Üniversitesi, Pazarlama İletişimi Yüksek Lisans Programı. 

Mehmet Gürüz. (2019). Tüketicilerin marka sahipliği ve sosyal medyadaki marka içerikleriyle etkileşimi üzerine bir inceleme. İstanbul Bilgi Üniversitesi, Pazarlama İletişimi Yüksek Lisans Programı. 

Neşe Karaboncuk. (2019). Attitude towards e-opinion leadership and influence of bloggers. İstanbul Bilgi Üniversitesi, Pazarlama İletişimi Yüksek Lisans Programı. 

Onur Can Yıldız. (2019). Markaların perspektifinden dijital aktivizm ve dijital aktivizmin marka algısına etkisi. İstanbul Bilgi Üniversitesi, Pazarlama İletişimi Yüksek Lisans Programı. 

Selin Cevheroğlu. (2019). An investigation into the extent of health related news credibility on digital press. İstanbul Bilgi Üniversitesi, Medya ve İletişim Sistemleri Yüksek Lisans Programı.