Dr. Öğr. Üyesi

Ayşe Bengi Özçelik

Makaleler

Ozcelik, A. B. & Varnali, K. (2019). Effectiveness of online behavioral targeting: A psychological perspective. Electronic Commerce Research and Applications, 33, 1-11.

Ozcelik, A. B. and Burnaz, S. (2019). Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts. Journal of Management, Marketing and Logistics, 6(2), 62-72.


Ozcelik, A. B. and Burnaz, S. (2019). “Do only customers live experience? 5P model of Patient Experience”, Harvard Business Review Turkey, May 2019.

Sahin-Kazazoglu, G., Ozcelik, A. B. and Burnaz, S. (2019). “Competitive Deviance from Ethicality: A Focus on Online Settings” In Farina, I. and Burnaz, S. (Eds) “Ethics, Social Responsibility and Sustainability in Marketing”, pp. 19-43, Singapore: Springer.

Özçelik, A. B., Telci, E. E. and Burnaz, Ş. (2016), “Mobil İnternet, Tüketici Materyalizmi ve Alışveriş Bağımlılığı: Alışveriş Motivasyonlarının Düzenleyici Etkisi Üzerine Bir Araştırma,” Proceedings of the 21st National Marketing Congress, 06-08 October, Kütahya, Turkey.

Özçelik, A. B., Arslanoğlu, B., Karaosmanoğlu, E., Elmadağ Baş, A. B. (2016). “Hizmet Hatalarının Telafi Edilmesine Yönelik Çözümlerin Tüketicilerin Satın Alma Sonrası Tutumlarına Etkisi: Düzenletici Odak Teorisi Yaklaşımı”, Proceedings of the 21st National Marketing Congress, 06-08 October, Kütahya, Turkey.

Ceylan, C., Özçelik, A.B. (2016) “A Circular Approach to SERVQUAL and HOLSAT: An Implementation Suggestion”. Journal of Hotel and Business Management, 5(1), doi: 10.4172/2169-0286.1000125

Kitap bölümü

Ozcelik, A. B. (2024). Are you monitoring my performance or bullying me?: A Framework for patient orientation. In "Workplace Cyberbullying in Health Professions" edited by Muhammad Shahzad Aslam, Yun Jin Kim and Qian Linchao. IGI Global.


Ozcelik, A. B. ve Levi, E. (2023). "Tüketici-Etkileyici-Marka Üçgeninde Neler Oluyor?". Etkileyici Pazarlama içinde (11-37), Mediacat Yayıncılık, İstanbul.


Levi, E. and Ozcelik, A. B. (2021). STEP ASIDE, MILLENNIALS AND CENTENNIALS! THE ATTITUDES OF BABY BOOMERS TOWARD SOCIAL MEDIA INFLUENCERS. In: Paradigm Shifts within the Communication World. Ed: Enes Emre Başar. Nova Publishers.

Ozcelik, A. B. and Levi, E. (2020). Choosing the right influencer for your brand. In Influencer Marketing, Eds: Sevil Yesiloglu and Joyce Costello. Routledge: UK.


Kazazoglu-Sahin, G., Ozcelik, A. B., and Burnaz, S. (2019). Competitive Deviance from Ethicality: A Focus on Online Settings. In: Ethics, Social Responsibility and Sustainability in Marketing, Eds: İpek Altınbaşak Farina and Şebnem Burnaz, Springer: Singapore

Kitap

Ozcelik, A. B. ve Levi, E. (2023). Etkileyici Pazarlama. Mediacat Yayınları, İstanbul.