Gizem Aykanat

gizem.aykanat@bilgi.edu.tr

+90 212 311 7360

Santralistanbul / L1-201

Education

Ph.D. in Management, Marketing Specialization, 2025, Boğaziçi University

M.A. in Management, 2019, Boğaziçi University

B.A. in Management, 2016, Boğaziçi University

Courses

BUS 311 Principles of Marketing
BUS 338 Marketing Management

Areas of Interest

Service Marketing: Value Creation Processes, Consumer-Technology Interactions
Consumer Behavior: Affect and Emotion

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