Program Structure

The Communication Design and Management Program aims to educate individuals who can integrate the fields of communication, marketing, brand management, design, and management; analyze the communication processes required across different sectors; and translate this knowledge into practice. The program adopts an interdisciplinary approach that combines the creative and strategic dimensions of communication with business and management perspectives. 

Accordingly, the curriculum consists of courses that provide both theoretical knowledge and practical skills in areas such as marketing communication, brand management, design thinking, digital communication, project management, and the management of creative processes. In addition to courses focusing individually on communication, design, and management, the program also offers interdisciplinary courses that integrate these fields, enabling students to develop comprehensive solutions to industry-related challenges.

The structure of the program is designed to ensure that students acquire competencies beyond visual production or advertising-oriented specialization. Graduates develop the ability to formulate communication strategies, interpret branding and marketing processes, collaborate with creative teams, and manage communication projects. In this respect, the program offers an undergraduate education within the Faculty of Communication that combines design sensitivity with strong marketing and management perspectives.