1. Esra Arıkan
Assoc. Prof.

Esra Arıkan

esra.arikan@bilgi.edu.tr

+90 212 311 7839

Santralistanbul / L1-218

Education

2010 – Boğaziçi University, Institute of Social Sciences, Ph.D. Program in Business Administration (Marketing)

2003 – Boğaziçi University, Institute of Social Sciences, MBA Program

2000 – Boğaziçi University, Faculty of Economics and Administrative Sciences, B.A. Program in International Relations and Political Science

Courses

Undergraduate Courses:

  • BUS 311 Principles of Marketing
  • MKT 301 Marketing Research I
  • BUS 338 Marketing Management
  • INT 334 Brand Management


Graduate Courses:

  • MKT 541 Theory of Consumer Behavior
  • MKT 550 Global Marketing and Strategy

Areas of Interest

Consumer-brand relationships, brand strategies, digital consumer behavior, service technologies and service encounters, service recovery, and corporate social responsibility.

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