Assoc. Prof.

Esra Arıkan

+90 212 311 7839

Santralistanbul / L1-218

Education

2003- 2010         BOGAZICI UNIVERSITY, Institute of Social Sciences, Ph.D. in Marketing.

Dissertation:       Drivers of Brand Extension Success: The Role of Brand Relationship Quality (supervised by Prof. Dr. Muzaffer Bodur)

2001- 2003         BOGAZICI UNIVERSITY, Institute of Social Sciences, MBA Program.

1996-2000          BOGAZICI UNIVERSITY, Faculty of Economics and Administrative Sciences, B.A. in International Relations and Political Science.

 

Courses

Undergraduate: 

Principles of Marketing, Marketing Management, Marketing Research, Brand Management

Graduate: 

Theory of Consumer Behavior, Globalization and Business Strategy

Areas of Interest

Consumer-brand relationships, brand extensions, service robots and service encounters, service recovery, corporate social responsibility and luxury brand management