Assoc. Prof.
Esra Arıkan
Education
2003- 2010 BOGAZICI UNIVERSITY, Institute of Social Sciences, Ph.D. in Marketing.
Dissertation: Drivers of Brand Extension Success: The Role of Brand Relationship Quality (supervised by Prof. Dr. Muzaffer Bodur)
2001- 2003 BOGAZICI UNIVERSITY, Institute of Social Sciences, MBA Program.
1996-2000 BOGAZICI UNIVERSITY, Faculty of Economics and Administrative Sciences, B.A. in International Relations and Political Science.
Courses
Undergraduate:
Principles of Marketing, Marketing Management, Marketing Research, Brand Management
Graduate:
Theory of Consumer Behavior, Globalization and Business Strategy
Areas of Interest
Consumer-brand relationships, brand extensions, service robots and service encounters, service recovery, corporate social responsibility and luxury brand management