Serap Atakan

Prof.

serap.atakan@bilgi.edu.tr

+90 212 311 7792

Santralistanbul / L1 223

Publications / Research

Education

Boğaziçi University Bachelor in Business Administration 1987 - 1991

Boğaziçi University Master of Business Administration 1991 - 1994

Boğaziçi University PhD in Business Administration 1994 - 1998

Courses

Business Ethics

Retail Management

Services Marketing

Global Marketing Strategy

Special Topics in Marketing

Areas of Interest

Retailing, internationalization of retailing

Global Marketing

Fashion and Luxury Marketing

Business Ethics and Corporate Social Responsibility

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