BİLGİ Graduate Open Courses
BİLGİ Graduate "Open Courses" are open for anyone interested in graduate programs, other areas of expertise or a memory refreshing session.
For registration, click here.
Marketing
New Products- War for Positioning
Speaker: Prof. Dr. Selime Sezgin
Date: November 12, 2019
Time: 19.00
Place: santralistanbul Campus, E1-301
Product management is a gamut of both product development and product marketing. Helps to focus the product promotion in the market if the product is new or even develop the strategies of an existing product. The end decision of a product’s success is being decided by the end user only. Most notably, product management is linking the development team on the one side and marketing, sales and customer success teams on the other side, while ensuring the process is aligned with the business vision.
In other words, product management is supposed to translate business objectives into engineering requirements and vice versa, explain the product functionalities and limitations to the commercial teams who are responsible for marketing, sales, and customer communication.
The language is English.
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Halkla İlişkiler ve Kurumsal İletişim
Mobil Uygulamalar ve Girişimcilik
Speaker: Doç. Dr. Erkan Saka
Date: November 13, 2019
Time: 19.00
Place: santralistanbul Campus, E1-303A
Teknoloji, bireylerin gündelik hayatlarında büyüyen bir role sahip iken kurumsal iletişimin de merkezi bir parçası haline geldi. Bu ders, kurumsal iletişim dinamiklerini teknolojik gelişmeler özelinde değerlendirmeyi amaçlar. Bunu yaparken de kurumsal iletişim süreçlerinde sosyal medyanın önemine özel bir vurgu yapar. Sosyal medyada içerik üretimindeki başlıca kaynakları ortaya çıkarıp, bunların kurumsal iletişim akışlarıyla ilişkisini kurmaya çalışır.
The language is Turkish.
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Film and Television Colloquium
Speaker: Prof. Dr. Feride Çiçekoğlu
Date: November 13, 2019
Time: 16.00
Place: santralistanbul Campus, E1-110
FTV 505 Film and Television Colloquium Course gives participants the opportunity to express and develop their special fields of interest. Each student makes a presentation focusing on the keywords and images which frame her/his project or thesis topic. Candidates for the program may participate to discover the range of topics which may be studied and to ask questions about their own field of interest.
The language is English.