Anadolu Efes Sports Club managers were at İstanbul Bilgi University as the guests of Sports Management Department
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Anadolu Efes Sports Club Marketing and Corporate Communication Director Gökhan Dayı, Sports Activities and Corporate Relations Manager Gökhan Taşdıvar, Digital and Social Media Manager Utku Özciğer were invited by the Sports Management Department as part of the seminar entitled "What does Anadolu Efes Sports Club sells and how?” on December 4, 2017. Within the scope of the seminar, the managers provided detailed information regarding the issues such as marketing communication applications, fan affiliation management and brand positioning at the sports club and later responded the questions of our students.
