Media Talks: "Effective Campaign Design for Health Promotion/Communication"
Date: August 4, 2016
Place: santralistanbul Campus, E4-101
Speaker: Moon J. Lee (College of Journalism and Mass Communications)
Media Talks are organized by İstanbul Bilgi University Department of Media.
Moon J. Lee (Ph.D., 2001, University of Florida) is an associate professor at the College of Journalism and Mass Communications. Lee’s research focuses primarily on health communication campaigns, information processing and decision-making process of individuals (especially rebellious young adults), and development and evaluation of new media technologies. Her research focuses on how viewers perceive different types of media messages and how to design effective health communication campaign messages to influence viewers’ decision making processes.