The macro political, economic, social and technological transformations witnessed recently have created a complex business scene where interdiciplinary cooperation is deemed crucial. Moreover, groundbreaking developments in information technologies provide individuals and organizations with new communication tools, and transform the way the perceive the process. In this extremely dynamic and competitive environment individuals, communities, institutions, and brands are in constant need for well equipped and innovative young professionals with a creative mindset.
How will brands win the approval of their customers and shareholders in this turmoil of multidimensional competition? How will the rapidly-changing consumer preferences be met through new communication strategies? How can the new communication tools be utilized to overcome possible crises? What skills should communication designers possess to cope with the challanges of the future?