In today’s world, depending on the rapidly developing technology, the market media where the institutions producing goods and services come together with their consumers and clients have turned into an electronic format. The communication models and marketing strategies have been aligned with the online processes in order to meet the requirements of digitalized competition environment.
The institutions that attempt to have a say in their fields by being customer-oriented in changing market conditions try to effectively and productively use digital channels so as to establish interactive and user-friendly marketing communication with their target audience at the right time.
İstanbul Bilgi University E-Commerce and Marketing Associate Degree Program has been founded in order to raise graduates who have a command of business processes in this electronicized world and who can manage these processes; who is knowledgeable about design and technical issues with regard to digital communication and marketing; who are well equipped and competent in their field. The program also aims to contribute to meeting the need in this field in Turkey.
The curriculum has been prepared by giving weight to both theory and application. The students follow an effective curriculum including theoretical fields such as electronic commerce, marketing management in digital media, basic advertising, and information law and applied fields such as visual communication design and web design.
Students graduating from the program can work in corporate communication departments of public institutions (such as municipalities, universities, and ministries), corporate communication departments of private corporations, marketing departments of all establishments, digital media and marketing agencies, and in the digital communication-related departments of research companies.
At the end of their two-year associate degree education, the students can transfer to four-year programs at Istanbul Bilgi University or at other universities to complete their undergraduate education by taking External Transfer Exam.