Program Structure

GRADUATE PROGRAM in MARKETING (With Thesis)

The graduate program in Marketing provides an opportunity for a thorough marketing study. The core of the Marketing program is to offer an in-depth study of marketing discipline through a comprehensive range of academic courses. Students will be provided with a deep understanding of the theoretical foundations of marketing alongside current and emerging applications in marketing management, the analysis of marketing decisions, consumer behaviour and marketing research methods. The program consists of a set of 6 core courses required of all students with 2 elective courses, plus a seminar and a thesis to be completed under the supervision of an advisor.

GRADUATE PROGRAM in MARKETING (With Project)

The graduate program in Marketing provides an opportunity for a thorough marketing study. The core of the Marketing program is to offer an in-depth study of the discipline through a comprehensive range of academic courses. Students will be provided with a deep understanding of the theoretical foundations of marketing alongside current and emerging applications in marketing management, the analysis of marketing decisions, consumer behaviour and marketing research methods. The program consists of a set of 6 core courses required of all students with  additional 4 elective courses, plus a project work.