Faculty Member, PhD
Caner Çeşmeci
Education
Ph.D. in Business Administration (Marketing), Istanbul Technical University, 2023
Ph.D. Exchange in Marketing, Koç University, 2019
M.A. in Marketing Communications, Istanbul Bilgi University, 2017
B.A. in Sociology, Anadolu University, 2015
B.A. in Business Administration, Istanbul University, 2011
Courses
Services Marketing and Management (Graduate)
Applied Entrepreneurship (Undergraduate)
Design Research Methods (Undergraduate)
Research Methods in Social Sciences & Publication Ethics (Graduate)
Understanding University and Critical Thinking (Undergraduate)
Statistics in Social Sciences (Undergraduate)
Areas of Interest
EWOM and online consumer reviews
Decision-making
Heuristics and cognitive biases
Luxury consumption
Service failures
Customer complaint management
Evolutionary psychology in the business sciences
Sensory marketing (human musicality, music and consumer behavior)
Rewards and Achievements
Best Doctoral Thesis Award — 1st Place, PPAD (Turkish Marketing and Marketing Research Association)