With its rich curriculum, BİLGİ Advertising program aims to train students in various fields of advertising profession from strategy and copy writing to visual design and digital communication. Throughout their education, students work on several hands-on projects besides their theory based courses such as establishing their own advertising agencies, creating campaigns for real customers. Moreover students choose either Entrepreneurship, Experiencing the Field with a Mentor or Academic Writing track for graduation project and gain experience in production processes related to their interests of profession. Theoretical courses are instructed by top notch academicians in their fields. Practical courses are instructed by notable advertising professionals, which is an invaluable opportunity for students to collaborate and network with sector experts.