FoB Business Administration- Expert Talks Özlem Bilgen & Dorukhan Us, Mercedes-Benz Cars Türkiye Powering the Transition: Electric Vehicles in Türkiye’s Automotive Landscape

Date: November 27, 2025 - Thursday

Time: 14:00

Place: santralistanbul Campus, E3-101

Speaker: 

Özlem Bilgen

Dorukhan Us

One of the most significant transformations in the automotive industry is being driven by the rise of electric vehicles. Although the pace of this change varies across countries, the overall direction of the sector in the medium and long term is becoming increasingly clear. Over the next three to five years, faster progress toward this future is widely anticipated. While public awareness of electric and hybrid vehicles has grown substantially in recent years, many consumers remain unfamiliar with their long-term economic and environmental benefits. In Türkiye, Mercedes-Benz has been implementing a series of strategic initiatives to raise awareness and engage consumers through its extensive network and targeted communication programs. These efforts align with the company’s global vision of delivering sustainable, environmentally friendly solutions through pioneering technologies. By advancing these strategies, Mercedes-Benz Türkiye is positioning itself as a key driver in the nationwide adoption of electric vehicles. This presentation examines the global shift toward electric mobility and highlights the role of Mercedes-Benz Türkiye in both adapting to and shaping this transformative era.

Özlem Bilgen is Marketing Communication Unit Manager at Mercedes-Benz Cars Türkiye. She is responsible for leading the Mercedes-Benz Passenger Car Communication team in developing annual communication strategies tailored to specific products and brands, planning global launch activities, and executing comprehensive 360-degree marketing campaigns aligned with overall sales objectives.

Dorukhan Us is Customer Experience Unit Manager at Mercedes-Benz Cars Türkiye. He is responsible for leading the Mercedes-Benz Passenger Customer Experience team in mapping the customer journey, managing and resolving customer feedback, overseeing service quality, facilitating cross-functional collaboration, and reporting customer satisfaction outcomes in the overall customer experience.