Varnali, K. & Cesmeci, C. (2022), "Customer responses to service failures on social media", Journal of Services Marketing, 36(5), pp. 691-709. https://doi.org/10.1108/JSM-11...
Cesmeci, C., & Burnaz, Ş. (2022). How does the construal level affect consumers’ intention to adopt product ratings and individual reviews?. Business & Management Studies: An International Journal, 10(4), pp. 1335-1353. https://doi.org/10.15295/bmij....
Cesmeci, C. (2024). Beyond the Odds: Framing and Taming Base-Rate Neglect in Organizational and Consumer Decision-Making. In E. Siniksaran (Ed.), Overcoming Cognitive Biases in Strategic Management and Decision Making (pp. 1-23). IGI Global, Hershey, PA. https://doi.org/10.4018/979-8-...
Cesmeci C., and Burnaz S. (2020) Has Luxury Consumption Something to do with Fear and Love?. In: Pantoja F., Wu S., Krey N. (Eds.) Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-...
Cesmeci, C. and Burnaz S. (2025). Seeing the Stars Clearly: Debiasing in Online Consumer Reviews Through a Third-Person Perspective. EMAC Fall Conference, September 17-19, Istanbul, Turkey.
Cesmeci, C. (2025). Green Minds And Sustainable Behavior: A Three-Dimensional Attitudinal Analysis of Generations Z And Y. 11th International EMI Entrepreneurship & Social Sciences Congress, 3 August, Istanbul, Turkey.
Cesmeci, C. and Burnaz S. (2024). Navigating Base Rate Neglect and Mental Construal in Online Consumer Reviews. American Marketing Association, AMA CBSIG 2024 Conference, July 01-03, 2024, Vienna, Wirtschafts Universität Wien.
Cesmeci, C. and Burnaz S. (2022). Aggregate Review Metrics vs. Individual Reviews: How Do They Affect Risk Perception and Product Judgment?. 44th Annual ISMS Marketing Science Conference, June 26-28, 2022, Chicago Booth, the University of Chicago Business School.
Dursun, G. D. and Cesmeci, C. (2019). Evaluation of Customer Satisfaction and Sales Returns in BIST Retailing Sector. In Proceedings of the 2th International Congress on Critical Debates in Social Sciences (ICCDSS) (October 3-5, 2019) (pp). İzmir, Turkey.
Cesmeci, C., & Varnali, K. (2017, August). The Role of Music on Persuasion: An Evolutionary Approach. Poster session presented at 2017 Summer Conference of the American Marketing Association, San Francisco, CA.
Tari, B., Yilmaz, C., Varnali, K., Pak, H., Terzi, H., Cesmeci, C. (2014). Specific Emotions and Explicit Content in Customer Complaints: Implications for Predicting Customer Loyalty. "European Marketing Academy (EMAC) Regional Conference, Katowice: Poland, 48-53.
Varnali, K., Yilmaz, C., Tari, B., Cesmeci, C., Terzi, H., Pak, H. (2014). Customer Complaint Handling in Social Media: A Justice Theory Approach. "European Marketing Academy (EMAC) Regional Conference, Katowice, Poland, 34-38