Dr. Öğr. Üyesi
Hakan Yılmaz
Eğitim
* Ph.D. İstanbul University, İstanbul/Türkiye
Business School / Marketing Chair, 2020
* M.A. Marmara University, İstanbul/Türkiye
Institute of Social Sciences
Marketing and Production Management, 2008
* B.A. Marmara University, İstanbul/Türkiye
Faculty of Business Administration
Business Administration Department, 2006
Verdiği Dersler
ESPR 126 – Introduction to Sport Management (Undergraduate)
ESPR 202 – Statistics (Undergraduate)
ESPR 215 – Sport Marketing (Undergraduate)
ESPR 216 – Entrepreneurship (Undergraduate)
ESPR 314 – Advertising and Sponsorship Management (Undergraduate)
ESPR 317 – Market Research in Sport (Undergraduate)
ESPR 324 – Consumer Behaviour in Sport (Undergraduate)
ESPR 401/441/451 – Vocational Training in Sports Management (Undergraduate)
eMBA 561 – Consumer Behaviour (Master’s)
İlgi Alanları
Consumer Behaviour
Brand Management
Social Identity and Self-Concept
Decision Making & Behavioural Economics
Sport Consumption & Sponsorships